Globally integrated marketing communications efforts are guided by the IMC planning process. Color meaning is culturally dependent. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. Have you seen this wonderful rockinghorse ? If you're looking for local organic fruit …

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Link building has always been an important aspect of local SEO. It …

Both 301s and canonical URLs can be used to solve for duplicate content issues. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links …

Think of SEO as one small part of a much more cohesive marketing strategy. And for that a solid digital marketing and SEO strategy should be in place. Clicking on a link embedded in a site or social media message can still exert a positive influence on other factors, including …

Guerrilla marketing programs obtain instant results using limited resources. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and …

There is no higher quality signal than branded search. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly …

Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in massive databases. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in …