A do-it-yourself guide to link bait

Agencies can get away with paying writers far less in developing countries, which means they can charge their clients lower prices (or, in some cases, pocket a bigger profit). The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus …

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Start simple, but don't forget SERPs

Irrelevant pop-up ads are not only annoying, but they can also lead to increase in bounce rate, resulting in traffic loss and low ranking in SERPs. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with …

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How to diagnose CTR related issues

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work …

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Mobile readiness is a confirmed general ranking factor.

This allows a brand manager to identify the channels that work best and the components that resonate with the target audience. So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always …

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Write a 1000+ words article about canonical URLs

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. In the beginning …

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Measure and Improve by paying attention to dynamic pages

In mobile searches, the first position has a 31.35 percent click-through rate. For a list of known web spiders, see http://www.user-agents.org/. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of …

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