Thus, it is important to know the keywords that people are using to search for the products or services that a company provides. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique …

Since it gets technically complex (and warrants an article of its own), I won't get into the details here, but Schema.org is a leading authority in microformatting, and offers detailed information how to apply it to your site. The field of search engine optimization was once focused on one …

EAT stand for Expertise, Authoritativeness and Trustworthiness. f you got here, you should have enough information to build your own local SEO strategy. The world needs more storytelling for business to liven things up. It New Processes also be referenced to when doing follow-up or extended outreach, almost taking on …

Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. This relieves you of some level of work, but on the other hand …

Advertising, consumer promotions, trade promotions, personal selling, the company's website, and other marketing activities all affect consumer perceptions. If all your links are from several years ago, with minimal recent links, or if your new links come in massive spurts (rather than being built iteratively), it could be a bad …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. So if a consumer hears …

SEO will never be a one-size-fits-all exercise. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines …

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. An effective social media strategy engages consumers and enriches their experiences with the brand. in these case we work with you to create new pages to reach these terms. Its like looking for …

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Your website might even get a 'manual action' for thin content. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. As consumers …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo …

The best logos transcend cultures and can be featured around the world. From Google's point of view, it is not advisable to place the actual content of the page below the fold. There are many ways to do this, but you can start with tools like: Once the full list …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It's a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Many websites contain …

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). This means that searches are now much more focused on the area in general. The analytics instrumentation becomes especially important when it comes to assessing performance. If a blog …

It's fairly easy to spot an online review written by an employee or owner of a company. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Before almost everyone and their sister had …