In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Domain age is a ranking factor. When …

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Let's discuss each of these in turn. Both of these tools are …

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet …

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Link building has always been an important aspect of …

Search engine traffic is the only time people are actively searching for exactly what it is you sell. They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link …