Don't Forget to Check Plurals

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. This is where the confusion comes in. There are many different ways of creating new content. In addition to text, web content also includes …

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Random musings on javascript

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). And what's better, blogging gives you another SEO benefit: fresh content. Writing a good description can compel a person to click on that result. I couldn't …

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Improving Site Structure by uitlising URL parameters

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. A value proposition is a statement that tells consumers why your products or services are worth paying for. A great way to incorporate all those valuable local keywords …

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Google ranking factors can be affected by organic links

It is also worth checking out your main competition to see which keywords they are targeting. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. A number of years ago …

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