There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

Also, don't expect every polished piece you produce to be a major hit-sometimes, even the topics and body content that seems like it would perform the best falls flat once it hits audiences. Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. If you're …

Obviously, the length of content you can write for a given page is dependent on its subject of focus, but you'll want to include at least a few hundred words of content as a minimum. Emotionally-charged copy can accomplish the entire sales process, from attracting prospects to convincing them they …

Google has been releasing updates for the better part of two decades, which is a lot to catch up on-and there are no signs of its momentum slowing down in the near future. These bots follow links on the pages and then index them into Google's database, which runs into …

Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. Video marketing takes place pre-roll, midroll, and post-roll. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Recently …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Verify with all of the stakeholders the desired outcome and goals …

The SEO plan is also a road map. Marketing appeals made to people in a geographic area or region is geo-targeting. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Backlinks, also referred as inbound links …

Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. Category pages on eCommerce websites typically include a title and product grid. Closely tied with consumer video reviews is the re-creation of broadcast ads. Besides …

Often the positioning strategy presented in one country will not work as well in another. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. One way Google can algorithmically judge the value of a website's content is using a metric called "time …