Google has been releasing updates for the better part of two decades, which is a lot to catch up on-and there are no signs of its momentum slowing down in the near future. These bots follow links on the pages and then index them into Google's database, which runs into …

Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. Video marketing takes place pre-roll, midroll, and post-roll. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Recently …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Verify with all of the stakeholders the desired outcome and goals …

The SEO plan is also a road map. Marketing appeals made to people in a geographic area or region is geo-targeting. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Backlinks, also referred as inbound links …

Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. Category pages on eCommerce websites typically include a title and product grid. Closely tied with consumer video reviews is the re-creation of broadcast ads. Besides …

Often the positioning strategy presented in one country will not work as well in another. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. One way Google can algorithmically judge the value of a website's content is using a metric called "time …