To avoid this, they make as few changes to their rankings over a short period of time as possible. The billion dollar question is: If you are Google, which of these three websites would you want to serve as top result next time somebody searches for designer satchels? Create memorable …

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Authority is often used outside of Moz's metric to describe a domain's relative strength, determined in large part by their backlink portfolio. Do hairdressers like Lucy …

The most important step - now you have your keywords, be sure that you know how to implement them in your content. More than just basic product attributes Recently, I came across this interesting FH Ayres rocking horses . What Linux Quota boils down to is that the exact strategy you're using …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Connecting a brand with a consumer's experiences in order to develop stronger ties between the product …

Comments may be negative or positive, but in most cases visitors render honest opinions. Google even got that patented in 2009. You need to advertise to reach new customers and market your products or services. Know where and how to use keywords in your content for maximum searchability.

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Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! At best they will put you on top for a …

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Rather than focusing on keyword density, you may want to pay …