One way you can do this is through thought leadership. Every webmaster should work to learn more about Google penalties-both to avoid them from applying to your site and to learn to take appropriate action if and when a penalty ever emerges. Did you know that Beverley Grammar school is …

This makes it harder to predict what your users are actually searching for, and more difficult to guarantee any kind of visibility from a ranking increase. For example, you have been creating webpages and blog posts that are just 200-300 words. Did you know Beverley Building Society was founded in …

These keywords are specific to your product or service. SEO is a long-term strategy. Did you know that Beverley was the tenth largest town in the UK? Your Article Bank pages must have strong calls to action that make it easy and tempting for search engine traffic to take the …

Obviously, the length of content you can write for a given page is dependent on its subject of focus, but you'll want to include at least a few hundred words of content as a minimum. Emotionally-charged copy can accomplish the entire sales process, from attracting prospects to convincing them they …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive …

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you'd like to eventually implement, but to start with - you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you …

Machine learning is a part Google's algorithms. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. You notice a spike in organic traffic from a foreign market that piques your interest. Have you ever tried to …

Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users "above the fold." Some website operators design only the visible part for users. 'Mobile indexing first' means that Google will look at the …

Google has been releasing updates for the better part of two decades, which is a lot to catch up on-and there are no signs of its momentum slowing down in the near future. These bots follow links on the pages and then index them into Google's database, which runs into …

Make it easier for search engines to index your website. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the "average" numbers up. After you have secured your domain, you can start to …

Instead of following a rigid routine of when to add a new post to each publisher site, try to follow a looser, more variable schedule.Even, random-looking timing will seem more natural to search engines, and give you a more even spread of traffic and authority boosts, which will both …

Advertising, consumer promotions, trade promotions, personal selling, the company's website, and other marketing activities all affect consumer perceptions. If all your links are from several years ago, with minimal recent links, or if your new links come in massive spurts (rather than being built iteratively), it could be a bad …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. So if a consumer hears …

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Questions are the highlights of learning. Powerful brands focus on providing an experience that can be customized and personalized. Visually, I prefer a handcrafted FH Ayres rocking horse . For example, if …

SEO will never be a one-size-fits-all exercise. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines …

Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. Video marketing takes place pre-roll, midroll, and post-roll. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Recently …

With Google, Yahoo!, and Microsoft holding most of the search market share, there is very little incentive to optimize for any other search engine. If possible, keeping them short and simple while reflecting site hierarchy is best. There's no getting around it. Keyword research is a vitally important aspect of …

Most major forms of advertising contain visual and verbal or written elements. There are conspiracy theorists for almost everything, I guess. Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having …

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work …

Globally integrated marketing communications efforts are guided by the IMC planning process. Color meaning is culturally dependent. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. Have you seen this wonderful rockinghorse ? If you're looking for local organic fruit …

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. This is where the confusion comes in. There are many different ways of creating new content. In addition to text, web content also includes …

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its …

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. An effective social media strategy engages consumers and enriches their experiences with the brand. in these case we work with you to create new pages to reach these terms. Its like looking for …

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). And what's better, blogging gives you another SEO benefit: fresh content. Writing a good description can compel a person to click on that result. I couldn't …

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. To achieve long-term SEO results, you must have a strong web foundation built …

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Link building has always been an important aspect of local SEO. It …

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. A value proposition is a statement that tells consumers why your products or services are worth paying for. A great way to incorporate all those valuable local keywords …

Google is getting better every day at recognizing-and rewarding-high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Well it's true! Breadcrumbs are used to tell users where they are within a site. I could …

Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. You want your business to show up on Google when people search for something …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Verify with all of the stakeholders the desired outcome and goals …

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Your website might even get a 'manual action' for thin content. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. As consumers …

It is also worth checking out your main competition to see which keywords they are targeting. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. A number of years ago …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo …

The SEO plan is also a road map. Marketing appeals made to people in a geographic area or region is geo-targeting. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Backlinks, also referred as inbound links …

Both 301s and canonical URLs can be used to solve for duplicate content issues. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links …

Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. Category pages on eCommerce websites typically include a title and product grid. Closely tied with consumer video reviews is the re-creation of broadcast ads. Besides …

Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. SEO …

Quality database marketing programs include profiles with specific information about each customer's personal preferences. In a small business, just one (or very few) individuals will be doing everything. Coupled with the fact that your video, news, and other media may appear on page one of results if well optimized means …

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Domain age is a ranking factor. When …