Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. You want your business to show up on Google when people search for something …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Verify with all of the stakeholders the desired outcome and goals …

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Your website might even get a 'manual action' for thin content. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. As consumers …

It is also worth checking out your main competition to see which keywords they are targeting. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. A number of years ago …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo …

The SEO plan is also a road map. Marketing appeals made to people in a geographic area or region is geo-targeting. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Backlinks, also referred as inbound links …

Both 301s and canonical URLs can be used to solve for duplicate content issues. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links …

Outbound links to related pages helps Google figure out your page's topic. It also shows Google that your page is a hub of quality info. Category pages on eCommerce websites typically include a title and product grid. Closely tied with consumer video reviews is the re-creation of broadcast ads. Besides …

Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. SEO …

Quality database marketing programs include profiles with specific information about each customer's personal preferences. In a small business, just one (or very few) individuals will be doing everything. Coupled with the fact that your video, news, and other media may appear on page one of results if well optimized means …

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Domain age is a ranking factor. When …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Connecting a brand with a consumer's experiences in order to develop stronger ties between the product …

Often the positioning strategy presented in one country will not work as well in another. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. One way Google can algorithmically judge the value of a website's content is using a metric called "time …

The best logos transcend cultures and can be featured around the world. From Google's point of view, it is not advisable to place the actual content of the page below the fold. There are many ways to do this, but you can start with tools like: Once the full list …

This allows a brand manager to identify the channels that work best and the components that resonate with the target audience. So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always …

Identify the keywords related to your niche and select the competitive ones you want to rank for. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. It all starts with the quality of your own product or content …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It's a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Many websites contain …

The steps of the consumer purchasing process explain how individuals make choices. A problem or gap exists between an individual's current state and desired state. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Some advertisers emphasize the principles …

A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. The key phrase in an advertisement, the tagline, should be something …

Sooner or later, you must decide what software your site will be running. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source …

Think of SEO as one small part of a much more cohesive marketing strategy. And for that a solid digital marketing and SEO strategy should be in place. Clicking on a link embedded in a site or social media message can still exert a positive influence on other factors, including …

. Try putting into Google search terms related to your business, its products and services. This is no longer the case. For the first time since its inception, more than half of the U.S. If these things happen to you, it's unfortunate, but you can report violations with terms of …

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). This means that searches are now much more focused on the area in general. The analytics instrumentation becomes especially important when it comes to assessing performance. If a blog …

It's fairly easy to spot an online review written by an employee or owner of a company. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Before almost everyone and their sister had …

Guerrilla marketing programs obtain instant results using limited resources. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and …

Comments may be negative or positive, but in most cases visitors render honest opinions. Google even got that patented in 2009. You need to advertise to reach new customers and market your products or services. Know where and how to use keywords in your content for maximum searchability.

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Your SEO strategy will go a long way for you and your business with the proper maintenance. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. In the beginning …

Backlinks are hyperlinks that point back to your website. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. Remember that they aren't they to distract from content but are designed …

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Let's discuss each of these in turn. Both of these tools are …

There is no higher quality signal than branded search. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly …

In mobile searches, the first position has a 31.35 percent click-through rate. For a list of known web spiders, see http://www.user-agents.org/. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of …

If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's search results. Other ways to categorize consumers are by the benefits they receive from goods or services and by the ways they …

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet …

Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in massive databases. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in …

It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. Marketing professionals understand that the social network environment creates additional complexities. It's worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from …

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Link building has always been an important aspect of …

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! At best they will put you on top for a …