Give a thought to link exchanges when outlining your web strategy

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its …

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Random musings on javascript

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). And what's better, blogging gives you another SEO benefit: fresh content. Writing a good description can compel a person to click on that result. I couldn't …

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Define your goals with regards to web portals

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

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Follow a consistent cadence towards blogs

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Your website might even get a 'manual action' for thin content. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. As consumers …

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When your use of local search becomes obsessive

Sooner or later, you must decide what software your site will be running. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source …

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Think about how to incorporate your keywords into the post

Guerrilla marketing programs obtain instant results using limited resources. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and …

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Write a 1000+ words article about canonical URLs

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. In the beginning …

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