First things first, which SEO guy or gal are you speaking with? Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. A modern url shortener is focused on link retargeting. Before URL shortener get started detailing the …

Irrelevant pop-up ads are not only annoying, but they can also lead to increase in bounce rate, resulting in traffic loss and low ranking in SERPs. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with …

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Any content management system should allow you to add something called "alt text" to all images on your website. Imagine waking up on Christmas …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive …

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Questions are the highlights of learning. Powerful brands focus on providing an experience that can be customized and personalized. Visually, I prefer a handcrafted FH Ayres rocking horse . For example, if …

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its …

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). And what's better, blogging gives you another SEO benefit: fresh content. Writing a good description can compel a person to click on that result. I couldn't …

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Your website might even get a 'manual action' for thin content. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. As consumers …

Both 301s and canonical URLs can be used to solve for duplicate content issues. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Connecting a brand with a consumer's experiences in order to develop stronger ties between the product …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It's a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Many websites contain …

Sooner or later, you must decide what software your site will be running. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source …

Guerrilla marketing programs obtain instant results using limited resources. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and …

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. In the beginning …

There is no higher quality signal than branded search. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic comes from mobile), and clearly …

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Rather than focusing on keyword density, you may want to pay …