Don't Forget to Check Plurals

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. This is where the confusion comes in. There are many different ways of creating new content. In addition to text, web content also includes …

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Improving Site Structure by uitlising URL parameters

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. A value proposition is a statement that tells consumers why your products or services are worth paying for. A great way to incorporate all those valuable local keywords …

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I bet you didn't know this about mobile search

Quality database marketing programs include profiles with specific information about each customer's personal preferences. In a small business, just one (or very few) individuals will be doing everything. Coupled with the fact that your video, news, and other media may appear on page one of results if well optimized means …

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Actionable tips on quality and Pinterest

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Domain age is a ranking factor. When …

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Think like a human not a robot when it comes to domain authority

Often the positioning strategy presented in one country will not work as well in another. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. One way Google can algorithmically judge the value of a website's content is using a metric called "time …

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Mobile readiness is a confirmed general ranking factor.

This allows a brand manager to identify the channels that work best and the components that resonate with the target audience. So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always …

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Short Story: The truth about keyword density

A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. The key phrase in an advertisement, the tagline, should be something …

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Lets look at our approach to trust rank

It's fairly easy to spot an online review written by an employee or owner of a company. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Before almost everyone and their sister had …

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Design + landing pages = Greatness

Comments may be negative or positive, but in most cases visitors render honest opinions. Google even got that patented in 2009. You need to advertise to reach new customers and market your products or services. Know where and how to use keywords in your content for maximum searchability.

Can hits …

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Why Do SEOs Use Keyword Phrases?

The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the …

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