Can web portals really make a difference?

Since it gets technically complex (and warrants an article of its own), I won't get into the details here, but Schema.org is a leading authority in microformatting, and offers detailed information how to apply it to your site. The field of search engine optimization was once focused on one …

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Define your goals with regards to local search

Begin your SEO journey today! A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over …

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Focus on ROI Instead of duplication

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Authority is often used outside of Moz's metric to describe a domain's relative strength, determined in large part by their backlink portfolio. Do hairdressers like Lucy …

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Learn to do long tail search like a pro

Because your list of competitors is narrowed down to only those in your geographic vicinity, you'll have an easier time earning a rank quickly. I offer a free initial website for my clients to get them started on improving their organic search results. If you're out and about in East …

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Actionable tips on search engine spiders and Facebook

By providing contact information, or links to your social media, you can make their conversion much more likely. Using a tool like Open Site Explorer, Ahrefs, SEMRush or SpyFu, you can take a closer look at your competitors' link profiles to see what sites they're getting content posted on, how …

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A do-it-yourself guide to link bait

Agencies can get away with paying writers far less in developing countries, which means they can charge their clients lower prices (or, in some cases, pocket a bigger profit). The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus …

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Ridiculous rules about landing pages

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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What kind of content would be most relevant to users?

Also, don't expect every polished piece you produce to be a major hit-sometimes, even the topics and body content that seems like it would perform the best falls flat once it hits audiences. Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. If you're …

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Start simple, but don't forget SERPs

Irrelevant pop-up ads are not only annoying, but they can also lead to increase in bounce rate, resulting in traffic loss and low ranking in SERPs. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with …

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Education is the best legacy when it comes to javascript

There are a variety of potential culprits here, but thankfully, Google makes it easy to figure out what's happening. Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions are rendered in the …

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Go long-tail and forget javascript

One way you can do this is through thought leadership. Every webmaster should work to learn more about Google penalties-both to avoid them from applying to your site and to learn to take appropriate action if and when a penalty ever emerges. Did you know that Beverley Grammar school is …

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More focus is put on bounce rates

This makes it harder to predict what your users are actually searching for, and more difficult to guarantee any kind of visibility from a ranking increase. For example, you have been creating webpages and blog posts that are just 200-300 words. Did you know Beverley Building Society was founded in …

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The ultimate revelation of link research

Obviously, the length of content you can write for a given page is dependent on its subject of focus, but you'll want to include at least a few hundred words of content as a minimum. Emotionally-charged copy can accomplish the entire sales process, from attracting prospects to convincing them they …

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Maybe bread crumbs will be a thing of the past

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive …

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The hardest part of SEO is waiting for links to rank

Machine learning is a part Google's algorithms. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. You notice a spike in organic traffic from a foreign market that piques your interest. Have you ever tried to …

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Cracking the link exchanges code

Instead of following a rigid routine of when to add a new post to each publisher site, try to follow a looser, more variable schedule.Even, random-looking timing will seem more natural to search engines, and give you a more even spread of traffic and authority boosts, which will both …

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The philosophy of web 2.0

Advertising, consumer promotions, trade promotions, personal selling, the company's website, and other marketing activities all affect consumer perceptions. If all your links are from several years ago, with minimal recent links, or if your new links come in massive spurts (rather than being built iteratively), it could be a bad …

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Learn how to start with hits

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. So if a consumer hears …

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Write about landing pages

SEO will never be a one-size-fits-all exercise. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines …

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