Maybe bread crumbs will be a thing of the past

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive …

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The hardest part of SEO is waiting for links to rank

Machine learning is a part Google's algorithms. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. You notice a spike in organic traffic from a foreign market that piques your interest. Have you ever tried to …

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Cracking the link exchanges code

Instead of following a rigid routine of when to add a new post to each publisher site, try to follow a looser, more variable schedule.Even, random-looking timing will seem more natural to search engines, and give you a more even spread of traffic and authority boosts, which will both …

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The philosophy of web 2.0

Advertising, consumer promotions, trade promotions, personal selling, the company's website, and other marketing activities all affect consumer perceptions. If all your links are from several years ago, with minimal recent links, or if your new links come in massive spurts (rather than being built iteratively), it could be a bad …

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Learn how to start with hits

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. So if a consumer hears …

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Write about landing pages

SEO will never be a one-size-fits-all exercise. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines …

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Don't miss out scraping from your detailed marketing checklist

Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. Video marketing takes place pre-roll, midroll, and post-roll. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Recently …

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The secret behind indexed pages

With Google, Yahoo!, and Microsoft holding most of the search market share, there is very little incentive to optimize for any other search engine. If possible, keeping them short and simple while reflecting site hierarchy is best. There's no getting around it. Keyword research is a vitally important aspect of …

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Carve out time for concentrating on text links

Most major forms of advertising contain visual and verbal or written elements. There are conspiracy theorists for almost everything, I guess. Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having …

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How to diagnose CTR related issues

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work …

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Don't Forget to Check Plurals

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. This is where the confusion comes in. There are many different ways of creating new content. In addition to text, web content also includes …

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Give a thought to link exchanges when outlining your web strategy

While this textbook primarily deals with the promotions component, note that, in order to present a unified message, the other elements of the marketing mix should be blended into the program. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its …

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Identify What's Working and What Isn't with regards to keyword density

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. An effective social media strategy engages consumers and enriches their experiences with the brand. in these case we work with you to create new pages to reach these terms. Its like looking for …

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Random musings on javascript

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). And what's better, blogging gives you another SEO benefit: fresh content. Writing a good description can compel a person to click on that result. I couldn't …

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Define your goals with regards to web portals

Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being …

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Don't forget web crawlers

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. To achieve long-term SEO results, you must have a strong web foundation built …

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What's the story about web 2.0

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Link building has always been an important aspect of local SEO. It …

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Improving Site Structure by uitlising URL parameters

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. A value proposition is a statement that tells consumers why your products or services are worth paying for. A great way to incorporate all those valuable local keywords …

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Indicate page titles by using title tags not by relying on hits

Google is getting better every day at recognizing-and rewarding-high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Well it's true! Breadcrumbs are used to tell users where they are within a site. I could …

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Remove things that keep search engines away

Low believability and negative consumer attitudes constitute the potential downside of comparative ads. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. You want your business to show up on Google when people search for something …

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Reasons why you cannot learn backlinks well

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Verify with all of the stakeholders the desired outcome and goals …

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Follow a consistent cadence towards blogs

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Your website might even get a 'manual action' for thin content. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. As consumers …

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Google ranking factors can be affected by organic links

It is also worth checking out your main competition to see which keywords they are targeting. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. A number of years ago …

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Design + analytics = Greatness

The SEO plan is also a road map. Marketing appeals made to people in a geographic area or region is geo-targeting. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Backlinks, also referred as inbound links …

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Everything you need to know about bread crumbs

Consumers tend to remember more of what was said about a brand than when a non-comparative format presents the same information. Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. SEO …

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I bet you didn't know this about mobile search

Quality database marketing programs include profiles with specific information about each customer's personal preferences. In a small business, just one (or very few) individuals will be doing everything. Coupled with the fact that your video, news, and other media may appear on page one of results if well optimized means …

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Actionable tips on quality and Pinterest

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Domain age is a ranking factor. When …

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Think like a human not a robot when it comes to domain authority

Often the positioning strategy presented in one country will not work as well in another. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. One way Google can algorithmically judge the value of a website's content is using a metric called "time …

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Super-easy ways to learn everything about plugins

The best logos transcend cultures and can be featured around the world. From Google's point of view, it is not advisable to place the actual content of the page below the fold. There are many ways to do this, but you can start with tools like: Once the full list …

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Mobile readiness is a confirmed general ranking factor.

This allows a brand manager to identify the channels that work best and the components that resonate with the target audience. So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always …

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